INTERNATIONAL DISTRIBUTORSHIP/AGENTS OPPORTUNITY:
Business Model
Our business model has been through distributorship arrangements under which we license our trademark. All of our distributors/agents have proven to be a very successful means
of building our brand and generating sales. These stores carry our entire product line, provide a level of service by trained skincare consultants and provide an interactive, fun
shopping experience where the customer can touch, smell and sample our products before purchasing.
Our concept is on selling health and beauty Skincare products. We also manufacture and sell a substantial line of other products that cater to the body from head to toe, including
spa, bath and body, hair care and fragrances. We also carry accessory products that are branded under our trademark.
All of our distributors have had prior sales experience and have the financial resources to actively promote the brand through advertising, media events and other promotional
activities. They have a keen awareness and sensitivity on how and where to position our brand among the competition within their respective territory. We grant exclusive rights to a
distributor/agent to promote our brand in a particular country and at the same time, we require that the distributor not market or represent any other skincare/bath and
body/cosmetic lines. We have entered into distributor relationships where our distributors build stores and engage in wholesale distribution under trademark license and distribution
agreements. We provide substantial support to our international partners in terms of store location/site evaluation, store layout, merchandising, marketing, employee training on
product and sales techniques, and store operations.
Our strategy is very clear; we look for a distributor who has the sales experience and financial means to distribute our products in an exclusive territory as specified in the
Distributorship Agreement with L’essence D’eau. It is important to note that our distributors are selected for their exclusive representation of L’essence D’eau
products with an express understanding that they will not sell or represent any other cosmetic, fragrance, or skincare line. We believe development of the
L’essence D’eau brand is a full-time endeavor and in exchange for our granting exclusivity rights and substantial support, we expect full-time efforts to be devoted to our brand.
This business model has proven quite successful as demonstrated by our tremendous growth in the international markets. We receive interest in our concept on a daily basis from
all parts of the world, and we are therefore, pleased to note a universal recognition of our brand.
As is true with beginning any new venture, a plan is essential to a successful start-up. One has to know where they are, where they want to be, and how they will get there. With
these things in mind, the elements of the plan that we look for from a prospective Distributor will include the following information:
• Overall assessment of the local cosmetic/skincare market with an analysis of the competition.
• How you would position the L’essence D’eau brand vis-a-vis competitors.
• Customer profile (demographics on who would be our target customer).
• Short and long term plans for potential locations for stand-alone stores, and the availability of such locations. Please specify lead-time to open stores.
• Evaluation of the retail and wholesale distribution opportunities in the cosmetics market, general economic conditions, consumer shopping patterns, etc.
• Marketing strategy to develop the brand.
• Public relations / advertising campaign / store launch plans.
• Detail on retail and business backgrounds of the individuals that will support the L’essence D’eau Plus concept.
• Annual sales targets for the next three (3) years.
• Annual product purchases from L’essence D’eau Plus for the next three (3) years.
• Credit references, including bank contact information, any financial evidencing sufficient resources to develop the L’essence D’eau brand in the particular territory
If you have any questions regarding the required business plan please contact:
International Distributorship Development Department
Email: ld@lessencedeau.com
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L'essence D'eau